Working every day to become a good ancestor, nourishing the land and people, creating a better world for those to come, is the Avignonesi Group’s vision.

The company's mission is to assume leadership in the context of the "good wine industry". An ecosystem built on regenerative agriculture, sustainable distri- bution systems and consumer education. We work transparently and by innovating, driven by a very long-term vision.

The development of Avignonesi, founded on the production of wine, also extends to related services.

The Ancient Greeks would have defined a similar approach to the wine industry with the words kalòs kagathòs: literally, the beautiful and the good. The portrayal of an idea of indivisible beauty and good- ness. Virtues that speak of a profound coherence of soul, uniting qualities that if separated could not have existed. To be "beautiful" (kalòs) one had to "also behave well" (kagathòs).

An ancient concept that encapsulates Avignonesi today: working with determination to act in a noble way, as well as being producers of Nobile.

Placing high-level products and services on a global market, respecting people, the land and the commu- nity of Montepulciano. A constant search for excel- lence and, in addition to quality, delight, in perfect harmony with the promises made to customers and end-consumers, through distribution channels and hospitality, which are not just empty words.

The level of attention paid to the impact of the Avignonesi Group has become foundational to the company culture and the group methodology.
A long journey that began in 2009 and was formalized in 2021 with the recognition of Benefit Corporation.

Generating value, acting coherently, mitigating impact and safeguarding a regenerative approach is the only path that Avignonesi recognizes as effective.