When you are born among the barrels and vineyards sooner or later you give into their charm. For this reason, after spending years organizing concerts for some of the most famous Italian pop singers, I decided to return to my origins, taking up the challenge thrown down to me, first by my father Arnaldo and then by my brother Giorgio, to guide in Montepulciano (Siena) a great traditional winery business. With the obstinacy that has always labelled me, I went from being a non-drinker to wanting a wine that I liked. I chose to put into play together with the passion and the experience of the family, my greatest entrepreneurial dynamism, by opening up to the international market, and using the ost modern technology available. 

The principal whealth of my business, however remains the vineyard located in Caggiole, 10 hectars in the heart of Vino Nobile. My wine is produced with Sangiovese grapes, the principal grapes of terrain, produced in a new cellar and aged in barrels of 15-20 hl that are situated in the 13th century cellar in the historical centre of Montepulciano.

The Crociani bottles of Vino Nobile di Montepulciano today travel the world and arrive on the table, more refined, thanks to this history, into which is mixed with many vines, many paths, many stories, but the dominant component without a doubt, is love.