Paris – Porte de Versailles

09–11 February 2026

Paris – Porte de Versailles

All Eyes On Africa, Why Now?
Masterclass

All Eyes On Africa, Why Now?

Room 2 – The Masterclasses – Hall 4
Wednesday, Feb 12, 2025
12:00 - 13:00 CET
4

Masterclass

English
About
Registration only: Do not miss out the event! Contact Andrea Rosa

The African continent has grown in population, Wealth, Knowledge and appreciation of wines and spirits, this has kindled a great surge in the race to be in the African market. New partnerships are being created everyday, every wine region and producer wants to be represented in the Continent, But why this sudden push and what does it mean for the continent and the rest of the wine making regions. The robust entertainment, tech and music scene is among the most lucrative in the world and it is not slowing down anytime soon, so there is an increasingly young population who have a life style much more westernized and social than ever before. We will discuss this phenomenon and taste.

There will be a panel of 4 Wine Industry professionals who will discuss the importance Africa plays to the future of wines and why Africa is finally getting the recognition it deserves for 30mins. Then will be a tasting of 4 wines from Europe and Africa and samples dishes from Africa , highlighting the importance of taste profiles in the continent and why wine producers who want to be part of the African wine trade has to pay attention to creating a sustainable partnership in Africa.

There will be a display of Successful Selected wines for the African Market from Vines by Rosa on display.

Speakers

Mamadou Djayan GUEYE

Business Development ExpertTerra nova Strategies Evocime

Carolyn MARTINS

Marketing Director and Co OwnerCreation Wines

Judy NGENE

Entrepreneur & Founder#LolieWines

Chinedu Rita ROSA

CEO/FounderVINES BY ROSA

Jeanne VITO

Founder & CEOVino Vito