Paris – Porte de Versailles

09–11 February 2026

Paris – Porte de Versailles

A journey to discover Baijiu: from origins to diverse styles
Masterclass

A journey to discover Baijiu: from origins to diverse styles

Room 4 – Speakeasy – Hall 5.2
Wednesday, Feb 12, 2025
14:00 - 15:00 CET
5.2

Masterclass

English
About
Free entrance: First come, first seated

What is Baijiu?
How many types of Baijiu have you tried?These are perhaps the first questions that come to mind when you see this title. With global sales exceeding 110 billion USD in 2023, Baijiu leads the world of spirits in both value and volume. Yet, outside of China, it remains a mystery to many consumers.

This masterclass introduces Baijiu by showcasing 10 nationally recognized Baijiu from different regions and aroma types (including Luzhou Laojiao, Wuliangye, Yanghe, Langjiu, Jiannanchun, Shede etc.) and applying familiar concepts from the world of wine and Western spirits. Exploring its origins, production methods, major aroma categories, and techniques for tasting and appreciating Baijiu.

By the end of the session, you’ll be able to identify the mainstream Baijiu styles—no passport required! That said, you might still find yourself inspired to visit a Chinese restaurant. Who knows?

Speaker

Shixiao XU

FounderCBC Baijiu Project